3G wing up “intercept marketing” phase
March 11th, 2011.Tags: Tianyi 3g new life on campusmarketing script compilation
Henan Branch of China Telecom
marketing script outline
campus for the effective implementation of company marketing requirements, marketing activities to enhance the floor blocking the implementation of results, is now selling and marketing products based on the campus of the aspects of the marketing arrangements, developing marketing phase of the campus to intercept script. First, the overall product selling point: the product selling point, with “3G wing it,” the general propaganda, fully embodies the advantages of 3G services and customize the terminal campus QQ, MSN and other fashion features, mining school course in voice, text messaging, Internet, etc. Campus customize many benefits and specifications of the terminal high proportion of national unity calls subsidies, to extract the “use value meal, get premium subsidies, enjoying 3G new life” as the activities of the overall selling point. 1, the Value Package home phone free of charge to play; instant messaging for free on; local calls as low as 8 cents; SMS as low as 1 point. 2, the terminal value subsidies custom options on campus, with campus course, the maximum subsidy available to 900 calls; many more terminals preferential policies, such as you choose!
3, Enjoy life, enjoy the new 3G instant messaging, the QQ, MSN onto the phone, your phone “e” together; large mailbox, the mailbox 189 Tianyi 2G capacity, free Urinary Tract Infection enjoy;
more Love Music (10 full-song download function), and other exciting 3G video mobile phone business with you enjoy smooth 3G new life! Second, the marketing script based on the campus master plan to intercept the overall activities of organizations involved in marketing, customer touch points, and in accordance with blocking the process of marketing, respectively, to develop telephone visit, home sales (with the intention and no intention), store interception, secondary marketing, and other remote candidates five scripts. 1, the local marketing of candidates admitted to the local municipal basic process: sending a letter – follow up call (script a) – Onsite Marketing (scripts and script II III) – store intercept marketing (script d) 2, was admitted to the province are outside the local Letters posted the basic process of marketing candidates – telephone follow (script a) – store intercept marketing (script d) – seat of city telephone marketing taking institutions (the script e) 3, the local Foreign candidates admitted to the basic process of marketing communications posted – Telephone visit (script a) – store intercept marketing (script d)
Third, campus marketing, script blocking a script Annex Marketing: Marketing the script two telephone follow script: home marketing script (intention) Marketing Script three: home marketing script (no intention) Marketing Script Four: store intercept operators Drugs off the script sales script Friday: off-site candidates secondary marketing script
marketing script for a:
intercept telephone follow marketing script
script: 1, for the scene: for mailing letters after the “follow up call” marketing process. 2, Marketing Objective: This script calls on students or parents to guide sales in order to achieve the division of customers and post-purchase intentions model to determine the purpose of sale. 3 main elements: the students receive a letter under the circumstances, to introduce the letter as the leading, simple summary of purchase-related benefits. Store for later pave the way marketing and site marketing. To guide sales to local purchase mainly attributable to distinguish between types of candidates: 4, the basic process: opening – boot needs – Products – by intention – Conclusion 5 should be noted: 1) time as far as possible 9:30-12: 30,15:00-19:00 (afternoon may be extended) 2) visit pleasant tone of voice and air, speed slow down, the sound should be clear. 3) To ensure the effectiveness of the normative and visit the municipal office arranged follow up call. 4) To enhance the credibility of telemarketing, branch offices around the city should be unified organization with the tail number 10000 number for a return visit. Telephone communication is identified by parents or students themselves, select one of the following two scenarios. Scene One: marketing staff for students: Hello, may I ask you * classmates? I am a Chinese telecommunications company’s account manager, congratulations admitted to the ideal university, would you receive a congratulatory letter mailed to your telecom it? ( topic based on whether continuation of the reception) students: 1) received a marketing staff: to introduce a simple letter to your use of it? (focuses on QQ, MSN, large-mail and send Internet traffic, etc. to sell based on acceptance of the guide) students: 2) did not receive marketing staff: Hello, is this, China Telecom for this year’s freshmen are mailed a letter, you soon will be. Simply to introduce you in advance about the letter’s content? Students: good marketing staff: Hello, is this, you can take to the specified 电信营业厅 letter for mobile phones for you to receive gifts. Let the students also get tailor-made for mobile terminals, feature rich mobile phones, such as QQ, MSN, free Internet access, especially for large mailboxes we young fashion, you think? Students: Not marketing staff: it is now In addition to free delivery for high even made phone calls outside, time to * 电信营业厅 can apply at any time. Students: 1) a good marketing staff: Well, do not disturb you, waiting for your visit China Telecom, thank you, goodbye. Student: 2) not free marketers these days: so ah, we can come to you for processing. Student: Well, marketing staff: (agree to come home for the confirmation time) Thank you for your answer, China Telecom waiting for your visit, thank you!
Scene Two: for parents
marketing staff: Hello, may I ask the parents of the students you are * you? bother you what, I am a Chinese telecommunications company, congratulate your child admitted to a university, would you have your home receive their mail telecom letter yet? parents: 1) received a marketing staff: to introduce a simple letter to your content? (for parents, family packages and family packages as a starting point) Hello, is this, China Telecom for this year’s freshmen the introduction of free phone calls home phone packages, and now calls for free to send mobile phones to send there gifts both hands. Specific concessions to let * you can look at operating room. Parents: 2) did not receive marketing staff: Hello, is this, China Telecom for the freshmen this year, sent a congratulatory email, you are soon will be. You can simply tell us in advance of this letter for? (For parents, family packages and family packages as a starting point) Hello, is this, China Telecom for the freshmen this year, launched the “Value Package Tianyi campus,” for now Free to send phone calls also send gifts both hands. Specific benefits to the * operating room you can look at. Parents: Good marketing staff: (agree with the recognition site for home time) Thank you for your answer, China Telecom waiting for your visit, thank you, bye.
Troubleshooting: Question 1: how do you know that I obtain or contact information?
marketing staff: We Telecom to make pre-school students can enjoy some preferential purchase offers and packages, all pre-high school graduates to local and online admissions information were investigated, so have some relevant information. Question 2: test is not the local university (the province or outside the province) marketing staff: Telecom Tongdui gift voucher to you is the country can use, whether you obtain a local, overseas purchase can enjoy preferential and send you to QQ, MSN, Internet access, large mail and other concessions, but also can enjoy free of charge to home phone, mobile phone terminal is also tailored for students, many functions, so if you are interested can go to the operating room * processing.
first published in the Notes.
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